More
often then not, web addresses (URL's) do not contain the topic of the page. For
example, the URL www.myspace.com says nothing about being a place to make
friends. Where a site like www.placetomakefriends.com would tell Google right
away that the site being pointed to is about making friends. So to be more
specific about where we are pointing to in our links we add a title
attribute and include our keywords.
Using
the Title Attribute is an direct method of telling the search engines about the
relevance of the link. It's also a W3C standard for making your page accessible
to disabled people. In other words, blind folks can navigate through your
website using a special browser that reads Title and ALT attributes. The syntax
is:
.
<a
href="http://www.seotips.com/seo_software.htm" title="SEO Software">SEO
Software</a>
The
ALT Attribute is used for the same reasons as the Title Attribute, but
is specifically for describing an image to the search engine and to the
visually disabled. Here's how you would use ALT in an IMG tag:
<img src="http://top10seotips.com/img/image01.jpg"
alt=" SEO Tips">
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