Friday, 9 March 2012
Optimize Your Title & Optimizing Your Website Title
The Title and META tags should be different on every page of your website if you wish for most search engines to store and list them in the search results. Us SEO Expert's have experimented with these two pieces of code to help us reach an accepted conclusion about how best to use them. Don't click off this site until you've read the top 10 SEO tips below to see what I've discovered works best for search engine optimization.
There are different theories about how long your Title should be. Since Google only displays the first 66 or so characters (with spaces), my Top 10 SEO Tips for the title would be to keep it under 66 characters and relevant to the content on the page. However, some may argue that the value of the homepage title may warrant additional search term inclusion.
Bar none the most important of the top 10 SEO tips involves your keywords. If you wish to be on the first page of the search results, you must include your keywords in your Title tag. Preferably before all other words in the Title. No need to repeat your keywords in the Title, that's interpreted as spam by the search engines. Here is an example of good Title:
This one excercise could make or break your SEO campaign. Click-Through Rate (CTR) plays an instrumental role in how relevant Google thinks your website is. By compelling users to click with clear call-to-actions (buy, order, download, beat, fix, etc) and by using value propositions (guaranteed, on sale now, etc), one can improve their CTR and search engine ranking. Oh, don't forget to squeeze your keywords in there as well.