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Friday, 9 March 2012

Find the Best Keywords


It would be a waste of your time to optimize your website for keywords that are not even being searched for. Therefore you should invest some energy into finding the best keywords. There are several SEO tools available on the Internet to help you find the best keywords. Don't be deceived by organizations that require you to register first. The two most popular resources are WordTracker and KeywordDiscovery.com. 
   

Below is a screenshot from WT that shows the results you'll get when doing a query for "putter". Notice that "golf putters" has the highest search volume with 100 searches in the last 24 hours, yet there are over 100,000 websites to compete against. Using the tool's Keyword Effectiveness Index (KEI), you'll be able to see that "custom putter" would have a better chance at higher ranking, since there are only 2,640 competing. 



When using any SEO tool for doing keyword research, start by keeping your searches ambiguous like we did in the example above for "putters". The results will always return suggestions, sometimes surprising ones that you may not have thought of.
You can get less comprehensive results by using DigitalPoint's Keyword Suggestion Tool. This SEO tool will give you a summary of information without the KEI. Personally, I like to know how many people are competing before I design a webpage.

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