Whenever
possible, you should save your images, media, and web pages with the keywords
in the file names. For example, if your keyword phrase is "golf
putters" you'll want to save the images used on that page as
golf-putters-01.jpg or golf_putters_01.jpg (either will work). It's not
confirmed, but many SEO's have experienced improvement in ranking by renaming
images and media.
More
important is your web page's filename, since many search engines now allow
users to query using "inurl:" searches. Your filename for the golf
putters page could be golf-putters.html or golf_putters.html. Anytime there is
an opportunity to display or present content, do your best to insure the content
has the keywords in the filename (as well as a Title or ALT attribute).
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